ProjectTaking a
Weed Brand
Online
Launching multiple retail stores, Michigan-based weed brand needed a digital presence. We built them a custom marketing and e-commerce site for their new brand.
Services
- Web Design
- Web Development
- Digital Strategy
- Credits
- Awards
ProjectWebsite
Ecosystem
We started working with the Butter team in 2021 to design and architect their digital presence. We kicked it off by building a Shopify store to support their merch efforts before they could sell cannabis on premise.
From there, we built out a marketing site to explain their strain offerings and their effects’ spectrum, and to feature retail partners. Once they were awarded their sellers license, an e-commerce solution that allows people to shop at their retail locations followed.
The e-commerce side of their website is driven by a cannabis-specific platform, Dutchie. This integrates with their POS system and serves as a reservation system for products to be picked up and delivered by their retail locations. The site displays the real-time stock levels of each shop and allows customers to browse by a variety of custom product categories.
The site was designed and built fully responsive to encourage mobile shopping. Since cannabis laws prevent shipping product, customers can order on mobile to pick up from the retail location closest to them.