United Sodas of America

Projectbranding for
a colorful
world

United Sodas is a beverage brand based in NYC. We built their Shopify website and extended the brand language after launch.

Services

Web Design
Development
Digital Strategy
Art Direction
Product Design
3D Rendering

- Love this project? workwithus@houseof207.com

Credits
- Branding System Center Design
- Strategy Marisa Zupan
Links
- United Sodas Live Site
Awards

ProjectEcommerce
Website

Our first priority, working together, was launching their Shopify ecommerce website. With a full suite of customizable product pages, sections, and a little bit of parallaxed illusion, we launched early 2020. The site was an immediate hit with customers and won Mobile Site of the Week on Awwwards.

Links
- Shopify Live Site

United Sodas Product Page Strawberry Basil

United Sodas Product Page Orange Nectarine

United Sodas Product Page Sour Blueberry

United Sodas Product Page Toasted Coconut

United Sodas Product Page Blackberry Jam

LaunchesBuilding
The World

Shortly after launch, we continued to build out the flavor world with Soda Specials! These are monthly branded deals to introduce new flavor pairings, merch, and other seasonal vibes. Each one had its own theme and was crafted as such.

Links

With the success of Soda Specials, we wanted to create a space for fans to come relax and enjoy their sodas. Enter Sodascapes — a non-shopping-centered experience to let some sound waves flow and some visual splendor wash over you.

Links
- Sodascapes OG Songs

ProjectBrand
Extension
Campaign

An immediate challenge presented with a soda brand is how to keep the spirit alive without relying on photography. We wanted to keep the design-forward mentality but bring some new graphic language into the fold. We designed out a full suite of new visual tools to extend their brand language.

These posters were included in product drops, influencer kits, and used as advertising. Rumor has it there's even woven blankets with these designs out there, for true collectors.

ProjectGrabbag of
everything
else

Throughout our time working with United Sodas, we've created oodles of images for ads, campaigns, and internal jokes. Here's a selection of 3D renderings made for the brand over the years of our partnership.